Ife Ekpenuma, also known as ThatGoToGuy, is a Nigerian-American multi-hyphenate deeply immersed in the entertainment industry. Originally from Orangeburg, SC, his journey from studying electrical engineering with a minor in African-American studies at the University of South Carolina to his diverse roles as a music manager, A&R, publicist, and writer showcases his love for music and connecting with others. 

 With a rich background in fashion shows, entertainment direction, event hosting, and collaborations with artists from various genres and locations globally, Ife Ekpenuma is now gearing up to launch his music/lifestyle/variety blog. This new venture aligns with his mission to enhance his brand and position himself as a prominent figure in the music industry. 

 Ife’s philosophy of prioritizing impact over popularity sets him apart, as he strives to make a lasting impression in the field. His motto, “better to have tried than to wonder what if,” highlights his proactive approach and eagerness to seize opportunities for growth and advancement in his career. By staying true to his core values of connecting people and curating unforgettable experiences, Ife continues to pave a distinctive path in the dynamic realm of entertainment.

 As Ife Ekpenuma embarks on the journey to solidify his presence in the industry and broaden his expertise as a publicist, his commitment to cultivating meaningful connections and fostering impactful collaborations remains steadfast. With a focus on learning, growth, and embracing new challenges, Ife’s upcoming endeavors, including the launch of his music/lifestyle/variety blog on Monday, June 24, 2024, are poised to captivate audiences and leave a lasting mark on the music and entertainment landscape.

services

Brand Management/Consulting

Music Management/Consulting

Public Speaking Engagements

Event Hosting